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Datalyze Consulting is a market research company specializing in the assessment of competitive environment within a product or service category.
Product – what are people selling?
Price – what price are they charging?
Promotion – what activities are they conducting for promoting this product?
Place – where are they selling this product?
Other – sales force structure, technical issues, etc.
Datalyze can assist in the process of collecting and analyzing information from a variety of sources in order to build a comprehensive picture of a competitor, market or customer.